Last Thursday, a 10-second teaser for a Super Bowl ad made the rounds online, in which MATTHEW BRODERICK appeared to be reprising his "Ferris Bueller" role.
--Over the weekend, word got out that it was a Honda ad. Initially, they denied it . . . but then they gave in, and decided to release the whole thing early.
--It's not the exact ad that will air during the Super Bowl, it's a two-and-a-half minute "extended cut." And it's pretty amazing.
--Matthew plays a Ferris Bueller-like version of himself, who calls in sick to a movie shoot so that he can enjoy a day off . . . slacking around in his Honda CR-V.
(--You can find the video on Honda's YouTube channel. In the description, Honda says: Quote, "We hid over two dozen references to the movie throughout the commercial. Some are obvious, some are very subtle. See how many you can find.")
(--The spot is done very well . . . so it's obvious that Honda dumped a TON of money on this thing. They even hired "Hangover" director TODD PHILLIPS to help put it all together.)
(--The question is: Did Honda make the right move by releasing this thing BEFORE the Super Bowl? Yes, they're taking advantage of some buzz now, but they paid crazy money for this thing to debut DURING the Super Bowl . . . will the early release take anything away from that?)