PPM Version:
It's official: Taco Bell will be rolling out its next Doritos Locos Taco flavor soon. These will have shells based on Cool Ranch Doritos. The CEO of Taco Bell confirmed yesterday morning that these are about to start rolling out nationwide.
Full Story:
When Taco Bell introduced the Doritos Locos Taco last year, it was a success. And not a small success . . . it was the most successful item in TACO BELL HISTORY, and arguably one of the fastest selling fast food items EVER.
--There were rumors of a sequel almost immediately . . . the Cool Ranch Doritos Locos Taco. And reports came in last year that Taco Bell was testing it out at a few restaurants, but that was the last we heard.
--Yesterday, it became official. Greg Creed, the CEO of Taco Bell, confirmed that Cool Ranch Doritos Locos Tacos are about to start rolling out nationwide.
--The next Doritos taco will probably be based on their Flamas flavor . . . that's a spicier chili-lime flavor. They've been testing that at a handful of restaurants as well. But there's no official word on it.
(Gawker)
(--Here are photos of the Cool Ranch and Flamas tacos from stores where they were tested.)